International marketing Essay Example | Topics and Well Written Essays - 1250 words

International marketing - Essay Example The concept of marketing arose from the recognized need of a business to relate to the potential consumers they were targeting and develop a line of communication that will enable them to relay any messages to the public (Kotler & Keller, 2006). The practice of marketing also served to create new inroads in freshly established regions that allows for the opportunity to develop a consumer base. Marketing strategies come into play when a company is implementing their method of marketing and consists of the particular pathways that will be chosen by an organization aiming to achieve this objective (Laermer & Simmons, 2007). The marketing strategies that are developed will be determined by the type of business the organization is involved in as well as the specific objectives that they wish to achieve. A business may choose to focus on a particular objective that they feel is essential to the strengthening of their business and this in turn will determine the particular methods that are put into application (Kotler & Keller, 2006). ... In this particular case scenario the market environment will be placed in the South African region as this is the area where the business wishes to set up their operations (Kotler & Keller, 2006). The environment can be categorized into two factors when attempting to decipher the various issues that affects the dental market the practice is hoping to penetrate. These categories are internal and external factors: Internal Factors This refers to the factors within the business that will affect the marketing strategies that may be implemented by the practice. They include: Size of the practice – The size of the business will directly affect the level of marketing they are able to undertake as well as the methods that will be implemented in relation to the business’ financial capabilities (Laermer & Simmons, 2007). The size of the business may also refer to the intended extent the practice plans on growing their South African business, a moderate establishment would not req uire as much marketing as an intended National brand would. Organizational Structure – The manner in which the company is structured and established means of operations will determining the marketing strategy that will be implemented with regard to the decision makers. The marketing activities may be controlled by the London based department which may mean that the South African strategies will have to have originated from headquarters before the business is able to act on them. It is advisable that individuals who are based within the region be in charge of the marketing operations as this is the group that has the clearest perspective of what they are dealing with and the steps that need

CoOrdinate implementation of customer service stratergies (certificate Essay

CoOrdinate implementation of customer service stratergies (certificate III in sales) - Essay Example 6 Private Contractor 7Architect and Private Contractors 8 Company approves Interior Design and Store Lay-out Milestone 3 9 Interior Designer starts work 10 Interior Designers ends work 11 Merchandisers fix store lay-out Milestone 4 12 Booths/kiosks for sports and apparel finished 13 The interior designer makes final touches to the store lay-out 14 Company opens store to the public Milestone 5 GANNT CHART OF MAJOR TASKS TO BE DONE BY PERSONNEL IN ACQUIRING THE PRODUCTS (SPORTING GOODS, EQUIPMENT, APPAREL AND ACCESSORIES) Task Task 1 Planning Sports Equipment Task 2 Generating and Selecting list of suppliers Task 3 Checking Quality of Merchandise and Final Choice Task 4 Planning Store Lay-out for Sports and Apparel Task 5Installation Task 6 Sporting Goods are placed in Display Booths Task 7 Store is open to the Public Reports & milestones Duration of Project - months 1 Store Merchandising Manager and team Milestone 1 2 Merchandising Team 3Merchandising Team 4 Quality control Manager and team of assistants Milestone 2 5 Marketing Director and Merchandising Team 6 Architect, Marketing Director and Merchandising Team 7 Architect and Private Contractor Milestone 3 8 Architect and Private Contractor 9 Architect and Private Contractor 10 Architect and Private Contractor 11 Marketing Director and Merchandising Team Milestone 4 12 Merchandising Team 13 Merchandising Team 14Marketing Director, Merchandising Team and Architect Milestone 5 Identification of Project Stakeholders The project has several stakeholders. The first group of stakeholders is the...Through special coordination with the company's high-quality suppliers, product testing demonstrations will take place on-site for our customers to appreciate. This system will allow the customer to appreciate the features of the sports equipment and accessories, and they will be able to receive detailed equipment performance information right from the manufacturers' representatives. The Shop employs sports specialists and athletes who are familiar with the various sporting goods and equipment. The shop caters to university students and sports enthusiasts who live in the community. The shop has a strategic location as it is close to Deakin University Waterfront campus, college and high school libraries, department stores and supermarkets, cafes, restaurants, entertainment sites, city hospitals, designated sporting grounds and the beach. The project has several stakeholders. The first group of stakeholders is the end consumers consisting of the family households comprising of the parents, the teen-agers who are university students, the children and other family members who will purchase the sport equipment, apparel and accessories. The company must provide high-quality goods at affordable prices.