Birthday Party

A birthday is a very wonderful day. Everybody likes to celebrate it. It is a good opportunity to spend time with friends, parents, relatives. My 17th birthday party last year was a really memorable occasion. I celebrated it at home in the evening. All my friends came and we had a lot of fun. Preparations began a day before the celebration. My mother and I cleaned the house. Many delicious dishes were cooked, the rooms were decorated with balloons and steamers. In the morning of birthday party day my father went shopping and bought everything we needed.All the invitations were sent one week before the celebration. In the morning on my birthday my parents put the presents near my bed. So, the first thing I saw when I opened my eyes was my presents. My mom and daddy and my little brother came to my room to congratulate me and to sing ? «Happy Birthday? ». By the evening food was cooked, the table was laid. We put on evening suits and dresses and waited for the guests. The flat looke d nice and cosy. I was very glad to meet my guests. I got a lot of flowers, presents and Birthday cards.We had an abundant dinner on this day. My mother bought in the birthday cake and I blew the candles out. We danced and sang songs, played games and laughed, Joked, told funny stories, listened to the music. I think that my birthday is one of the best days in a year. The entire evening was a huge success and everyone agreed that we had a lot of fun. It certainly was the best party I have ever had, because of the great pleasure it gave me to see so many of my friends and relatives together in the same place. I think I shall remember my party for a long time to come.A birthday is a very wonderful day. Everybody likes to celebrate it. It is a good opportunity to spend time with friends, parents, relatives. My 17th birthday party last year was a really memorable occasion. I celebrated it at home in the evening. All my friends came and we had a lot of fun. Preparations began a day befor e the celebration. My mother and I cleaned the house. Many delicious dishes were cooked, the rooms were decorated with balloons and steamers. In the morning of birthday party day my father went shopping and bought everything we needed.All the invitations were sent one week before the celebration. In the morning on my birthday my parents put the presents near my bed. So, the first thing I saw when I opened my eyes was my presents. My mom and daddy and my little brother came to my room to congratulate me and to sing ? «Happy Birthday? ». By the evening food was cooked, the table was laid. We put on evening suits and dresses and waited for the guests. The flat looked nice and cosy. I was very glad to meet my guests. I got a lot of flowers, presents and Birthday cards. We had an abundant dinner on this day.My mother bought in the birthday cake and I blew the candles out. We danced and sang songs, played games and laughed, Joked, told funny stories, listened to the music. I think tha t my birthday is one of the best days in a year. The entire evening was a huge success and everyone agreed that we had a lot of fun. It certainly was the best party I have ever had, because of the great pleasure it gave me to see so many of my friends and relatives together in the same place. I think I shall remember my party for a long time to come. Birthday Party By marusks05

Exercise during pregnancy Essay

Pregnancy brings along a number of physiological, emotional and psychological changes for expectant mothers. Researchers, though they usually disagree on the intensity and type of physical activity or exercise that pregnant women should be involved in, agree that some form of exercise is useful for pregnant women. Poudevigne and O’Connor (2006) discuss several research which highlight the psychological problems that some pregnant women face and the challenges in dealing with them (4). Smith and Michel (2006) sought to determine the effect an aquatic exercise program would have on the pregnant mother. The researchers wanted to find out if participant’s would be more willing to participate in health-promoting activities and if there would be any improvement to physical discomfort and mobility problems (5) as a result of the aquatic exercise program. Forty non-exercising pregnant women who were at least 19 weeks pregnant were recruited. Participants opted to be in either the experimental or control group with each having 20 members. Over a six-week period the 20 members of the experimental group were involved in three weekly 60 minute sessions of aquatic exercise. The members of the control group were instructed to continue their usual non-exercising routine (5). The researchers did pre-and post-test comparisons as well as comparisons between the results of both control and experimental group. The results from these comparisons supported the researchers’ hypotheses that exposure to the exercise program would have a positive impact on participants’ involvement in other health-promoting activities. Similarly it was found that those involved in the exercise program experienced less physical discomfort and demonstrated improvements in their mobility and perceptions of their body image (5). I believe the findings reported by Poudevigne and O’Connor (2006) are quite useful for pregnant mothers who want to exercise but are worried about the type of exercises to perform. It appears that the aquatic exercises would be a welcome alternative to women than regular gym-type and strenuous exercises. It would be good if future research compared the effectiveness of these two types of exercises. Some researchers are not convinced that exercise alone can accomplish physical improvements for mothers, particularly during the advanced pregnancy stage. Depledge, McNair, Keal-Smith and Williams (2005) hypothesized that exercise with other supports could improve physical conditions. The research objective was to see if the conditions of pregnant women with symphysis pubis dysfunction, or pelvic joint pain, would improve with exercise and interventions such as advice and pelvic support belts. The researchers felt this study was essential given the increase in the number of pregnant women experiencing this condition. Methods that would diminish pelvic discomfort in pregnant women would therefore be quite useful in improving how well this condition is dealt with both by clinicians and the expectant mothers themselves (1). The participants in the research were randomly assigned to one of three groups. There was an exercise only group along with advice, a group that combined exercise with wearing a non-rigid support belt and the third group combined exercise with a rigid support belt. Participants were divided into each group relatively evenly – 30, 28 and 29 respectively. The intervention program lasted for a week and pre- and post- test analysis of level of discomfort and intensity of pelvic pain were recorded (1). The results of the research revealed that all three groups reported some amount of improvement in their pelvic pain over the period. However the variation between groups was not very significant (1). I found the results of this research to be particularly interesting since it suggests that the use of support belts does not result in any additional improvements over exercise. This demonstrates the extent to which exercise can improve the conditions of pregnant women, even those with considerable levels of pelvic pain due to symphsis pubis dysfunction. Often some mothers desiring to participate in exercise are confused by physician’s reports which suggest that exercise is unsafe for the expectant mothers because of the risk of maternal hypothermia (2) and an untimely or late delivery (3). In fact Poudevigne and O’Connor (2006) did a comprehensive review of research on the subject and discovered that a significant number of women, who were physically active before their pregnancy, demonstrated a decrease in these activities throughout their pregnancy (4). Larsson & Lindqvist (2005) tested the merits of this position in a study of 37 pregnant women participating in low-impact exercises (2). They discovered little risk to the pregnant women who revealed comparable core temperature, heart rate and oxygen saturation as compared to a control of 11. This suggests therefore, that the participants and, by extension, pregnant mothers at whatever stage of pregnancy, are at little risk of maternal hypothermia doing low-impact exercises (2). Similarly Leiferman and Evenson (2003) report in their study of close to 10, 000 mothers, that there was little or no risk that mothers would deliver their babies either pre- or post- term as the skeptics of exercise during pregnancy usually suggest (3). This information I find relieving for mothers who are concerned about the welfare of the fetus during exercise. Since there is little risk with low-impact exercises pregnant mothers should no longer have significant objections to exercise. Evidently research supports the view that exercise during pregnancy is harmful neither to the mother nor the unborn fetus. Exercise seems to be beneficial in relieving some of the discomforts faced by expecting mothers both of the physical and psychological nature. While there is no suggestion that exercise offers much further benefits over other interventions or a sedentary lifestyle, it has not been shown to be harmful.

Planet Mars NASA Mission Research Paper Example | Topics and Well Written Essays - 2000 words

Planet Mars NASA Mission - Research Paper Example The contemporary Mars exploration missions began in the 1960s after the Soviets launched a number of probes to the Red planet. The first successful fly by of the plant was carried out by the American mariner 4 in 1965. In 1971, Mariner 9, became tie first space probe to be successfully launched into the orbit of Mars. However, despite increasing interest in Mars in the scientific community, previous attempts to explore the planet have experienced a significantly high failure rate due to a wide range of challenges and complications. For example, majority of the spaceships intended to explore Mars have failed before their missions are completed while others have experienced failures before their observations of the planet could commence (Siddiqi 104). Recent probes carried out by space programs such as NASA have significant knowledge on the plant including its geology and possibility of life. As technology continued to advance, the amount of information obtained through subsequent spac e probes dramatically increased (Wayne 348).Today, an infinite possibility of resources and knowledge regarding space exploration remains untapped. Although critics have questioned the significance of space exploration, arguing that it is a waste of money and time, space missions remains one of the critical factors that are likely to shape the future of human race in the coming years. According to many experts, exploration of Mars and other space projects are not only important for scientific advancement, but are also critical to the future of human race. One of the likely benefits of the project is the fact that it carries with it a potential to discover more habitable space that man, as well as other animals and plants can survive. This will... The author of the essay "Planet Mars NASA mission" explains that for centuries, the planet Mars has always been a subject of fascination and fantasy. Although the modern study of the red planet began in the late the early 19th century, our awareness of Mars dates back to several centuries. According to Landis (88), human interest in Mars has been in existence of several centuries beginning with the invention of telescope in the 1600s. With the development of telescope, the increasing detailed view of the red planet particularly inspired fantasies of ever visiting Mars as well as speculations about the possibility of life existing in mars. The first successful fly by of the plant was carried out by the American mariner 4 in 1965. In 1971, Mariner 9, became tie first space probe to be successfully launched into the orbit of Mars. Recent probes carried out by space programs such as NASA have significant knowledge on the plant including its geology and possibility of life. Nowadays Mission includes: 1. What is the feasibility that people will ultimately inhabit the planet Mars? 2. What are the implications of the project Planet Mars NASA Mission to applied science researches particularly in the augmentation of life sustaining systems? In conclusion author assumes that based on a number of preexisting information on the plant Mars obtained from the previous researches and space missions to the planet, it is hypothesized that the conditions on the red planet are much the same with that of the earth can therefore support life.

Biosimilar Research Paper Example | Topics and Well Written Essays - 1500 words

Biosimilar - Research Paper Example Although it is the hope that their introduction may lower the cost of such expensive medicinal products, there have been concerns over the introduction and manufacturing considerations, immunogenicity, degree of similarity of these complex drugs, and regulatory approaches to biosimilars around the world. In addition, of concern are arguments and techniques employed by pharmaceutical companies to advance or discredit biosimilars, as well as issues with post-marketing surveillance programs and their limitations. The issues associated with introduction of biosimilar medicines across a range of pharmacological indications are controversial, as well as differences between biopharmaceutical products not subjected to regulatory approval and regulatory approved medicines. There are rapid changes in licensing of biosimilars and regulatory approval. Non-transparent promotion of biosimilar products gives clinicians a need to be wary. Hopefully, widespread availability of biopharmaceutical produ cts will be provided by biosimilar medicines (Roger, 2010). ... The manufacture of a biopharmaceutical involves several isolation and purification steps, and the product is complex. In terms of safety and efficacy of the product, even minor changes in production can have serious implications, and these procedures are proprietary to the manufacturer of the originator product. Existing and future regulation should prevent inappropriate and automatic substitution of a biosimilar for a reference biopharmaceutical product, and biosimilars should not be brought to market using the same procedure applied to generics (Misra A, 2010). Living systems or organisms are used to produce biological products, medicines, and therapeutic agents. Because of their expensive cost, access to these life-saving biological products is limited. In the next few years, patents on the early biological products will soon expire. This will allow other biotech/biopharmaceutical companies to manufacture the generic versions of the biological products, which are referred to as bi osimilar medicinal products by the European Medicine Agency of the European Union, or as follow-on biological products by the U.S. Food and Drug Administration. Increase in patients' access to the much-needed biological pharmaceuticals by competition of cost-effective follow-on biological products with equivalent efficacy and safety can cut down the costs. Evaluation of equivalence (similarity) between the biosimilar products and their corresponding innovator product is a great challenge for both the scientific community and regulatory agencies due to the complexity and heterogeneity of the molecular structure, complicated manufacturing process, different analytical methods, and possibility of severe

Film Studies Essay Example | Topics and Well Written Essays - 1250 words - 1

Film Studies - Essay Example He was born and raised in New York and has a Jewish background which is often displayed by many of his heroes in films. He certainly has a love affair with the city since the majority of his films are located and situated around New York and its surroundings. His comedic talents were obvious from his younger days in school as well as his stay at New York University and the City College of New York (Wikipedia, 2007). With this set of close connections to the city his films and words can be examined to show his vision of modern city life. The first film which can be connected to these ideas is Manhattan. It was a commercial success when it came out in 1979 and for all practical purposes; it was a love letter from Woody Allen to the city of his birth (Lee, 2005). The story of the film connects with two couples who are within the city but for our purposes the opening sequence of the film becomes very important. The opening scenes of Manhattan show a montage city life which includes the skyline, eating places in the city, parades on New York streets, the parks of the cities and other important civic landmarks. At the same time, the voiceover given by the character of Isaac shows how much the city is loved by the writer. The adoration towards New York City is painfully obvious even if Isaac does not like many of the people living in the city or their behaviour towards him and others. While the city seems to have lost its value in some way since it seems to take out the idea of individuality from the people living in it, it gives something back to them in terms of creating a fraternity of city dwellers that have quite a lot in common. While a city like New York certainly contains prostitutes, drugs, criminal elements and even things which people would move to avoid, Allen focuses on the brighter side of living in a city rather than the suburbs. The brighter side shows a vision of high theatres, classical music concerts, museums and even a shot

Should We Cry for Argentina Case Study Example | Topics and Well Written Essays - 250 words

Should We Cry for Argentina - Case Study Example The peso had initially been pegged to the dollar to increase the popularity of the domestic currency following a hyperinflation that had led to demand of payments in dollars back in the 1990s. Local companies blamed their defaults on new requirements that all money sent abroad had to have the central bank’s authorization, a process that proved to be too slow. Increased taxes on exporters and cash-rich firms, and inability to obtain money to pay foreign suppliers intensified the local companies’ struggles. International companies faced rising debts and losses from their Argentine operations as the peso continued its decline. Aerolineas Argentinas, an Argentine airline company, was forced to cancel all of its international flights due to the economical crisis that saw it barely escape bankruptcy in 2002. The rising inflation resulted in a significant increase in commodity prices thus making lives of ordinary difficult. People opted to spend on much cheaper goods than before. It is however reported that the inflation prompted the Argentines to spend rather than save and see their money depreciate in value (Agren). Rates of unemployment soared and poverty ensued too and by the 2012 purchasing power was at an all time

TMAN Term Paper Essay Example | Topics and Well Written Essays - 2000 words

TMAN Term Paper - Essay Example re support for open architecture-server based platform; support for open OS like Linux, inter-operability with legacy and multi vendors over open standards; VoIP support (H323, SIP) and integration of converged applications like UMS.† (Gold book: Technology options, 2003, para.2). Coming to its disadvantages, it is slow and is uneconomical and could be difficult to use in regions where barriers are present. The use of EPABX could be severally compromised when noise and lack of clarity could result in it becoming a non entity and over long distance telephony which is as expensive as unfriendly. Before taking up the aspect of upgrading conventional telephone systems, it is necessary to define and understand what a unified communication system really means. It is the integration of real-time communication services like instant messages (chat), presenting information, IP Telephony, video conferencing, speech recognition and dealing with unified systems like voicemail, e-mail, SMS, facsimile machines. Rather than being seen as a single product, unified communication system refers to a group of products and services which is aimed at achieving consistency in unifying and also in the improved user interfacing. A unified communication system can be gainfully employed in the business process integration. Thus, the main aspects of UC would be to dispense with laborious and time consuming PBX models and have an integrated, electronic state-of-the-art computer based telephony system that could address modern aspects of speed, efficiency and real time use of modern Electronic Communication Systems. What UCS seeks to achieve is in terms of dramatic cost savings, reduction in time and labor and quick and speedy telecommunication systems, not only within the enterprise but outside it. Under such systems, it is possible to communicate effortlessly and speedily with employees and vendors, situated in far off contract work sites or in distant places in different parts of the

Proposal Essay Example | Topics and Well Written Essays - 750 words - 11

Proposal - Essay Example nces or the spectators have changed significantly in this present day context as compared to previous years with the growing expertise in worldwide film industry. It can be affirmed that promotion is regarded as an effective marketing tool, which assists in generating greater awareness of the products and/or services within customers’ mind. While making effective planning for the promotional concept of the movie â€Å"Star Wars†, it can be affirmed that ‘Lucasfilm’ launched the teaser trailer online for its upcoming movie â€Å"Star Wars: The Force Awakens†, which will hit the theatres on Dec’2015. The trailer is merely of 90 seconds duration and presents only the finest glances of a motion picture that the audiences might not see for more than a year. The Star Wars trailer set an instant wave of armchair comments and online study, which comprised a series of explanations and criticisms about the trailer. The movie is quite likely to be prefer red by young generation people having inclination towards science-fiction genre. It is in this context that attracting upper-middle class and suburban women shall become a challenge for the movie, as this particular group is likely to prefer watching family or comedy genre films. However, to attract this particular customer group, the marketing group of Star Wars may take the assistance of word-of-mouth promotional technique apart from the traditional approaches of media advertisements. Setting up Google alerts to track a gist of relevant links to be shared among audiences on social websites might prove to be quite beneficial, as most of the suburban and upper middle class women are nowadays accustomed with the use of online media promotions (Fischoff, Antonio and Lewis, â€Å"â€Å"Favorite Films and Film Genres as a Function of Race, Age, and Gender†). Specially mentioning, as internet has become one of the most preferred tools for the consumers in finding out information about any subject matter, the online media may

Automobile (Toyota in Saudi Arabia) customer reponces to price changes Essay

Automobile (Toyota in Saudi Arabia) customer reponces to price changes according to cusomer segmentation - Essay Example .......................................... 4 1.2 Problem Statement ........................................................................................ 8 1.3 Aims or Purpose of this Study....................................................................... 9 1.4 Research Objectives ....................................................................................... 9 1.5 Research Questions ........................................................................................ 10 1.6 Significance of the Study ............................................................................... 10 1.7 Rationale for Choosing the Research Topic.................................................. 10 1.8 Research Procedure...................................................................................... 12 1.9 Scope and Limitations .................................................................................... 13 1.10 Chapter Summary ............................................. ............................................. 14 2. Literature Review ...................................................................................................... 14 2.1 Conceptual Framework and Research Hypothesis ............................................. 15 2.1.1 Conceptual Framework ........................................................................ 15 2.1.2 Research Hypothesis for Further Verification ..................................... ... .............. 31 2.2.3 Brand Association ................................................................................ 34 2.2.4 Perceived Brand Quality ...................................................................... 39 2.3 Importance of Effective Pricing Strategy ........................................................... 41 2.4 Significance of Pricing over the Development of Brand Equity †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.... 46 2.5 Significance of Price Changes on Consumer Behavior ...................................... 50 2.6 Chapter Summary................................................................................................ 54 2.7 References............................................................................................................57 Chapter 1 – Introduction In order for marketing managers to develop and implement effective marketing strategies, it is necessary to understand the impact that price changes have on consumers’ purc hasing behavior and purchasing decisions. In particular, the market price of automobiles is one of the most significant factors that can influence consumers’ purchasing behavior and purchasing decisions. Since price movement can affect consumers’ purchasing behavior, a majority of marketing managers are concerned with analyzing the impact of price changes on brand equity and consumer behavior (Yoon and Tran, 2011). Most of the available research studies are focused on examining the impact of marketing mix on brand equity (Buil et al., 2011; Chattopadhyay, Shivani and Krishnan, 2009; Villarejo-Ramos and Sanchez-Franco, 2005; Yoo, Donthu and Lee, 2000). Specifically the study of Valette-Florence, Guizani and Merunka (2009) examined consumers’ opinion with regards to the impact of sales promotion intensity and

Criminal justice Essay Example | Topics and Well Written Essays - 500 words - 2

Criminal justice - Essay Example What affect has the courts had on inmate population and how it’s administered in the prisons? What type of action would be taken either short term or long term and why? Are cynical ideas common in corrections? How does this effect the criminal justice system as a whole? Is this cynicism present in other occupations and industries? Criminal Justice: Contemporary Problems Within the United States Corrections System The contemporary problems faced in the US corrections system today have given rise to the overcrowding within the current system. As an example New York’s prison system (Rockefeller Drug Laws, 2001) has not kept up with the enormous increase in numbers of inmates. There are not enough programs to keep prisoners occupied, which results in idleness and increased tension levels. Expense is another factor that faces the correction system. In New York alone it costs 2 billion to construct the prisons to house the increasing number of drug offenders. The operating ex penses for maintaining the prisons comes to nearly $700 million per year. The increased number of drug related incarcerations have created racial inequities within the corrections system. Increasing number of African-American and Latino population have made up 70 percent of the prison population (David Swanson March 2010).

Reproductive Isolating Mechanisms Essay Example for Free

Reproductive Isolating Mechanisms Essay In the 1940s, Ernst Mayr coined the term Biological Species Concept that was subsequently widely embraced by the scientific community. The definition stated that Species are groups of actually or potentially interbreeding natural populations that are reproductively isolated from other such groups. Certain mechanisms are in place to prevent species from interbreeding with others and these are referred to as reproductive isolating mechanisms, which are biological incompatibilities. There are many mechanisms acting on natural populations and these are broadly grouped into two categories namely prezygotic and postzygotic mechanisms. Prezygotic isolating mechanisms are those mechanisms that isolate species before fertilisation i.e. before a zygote is formed. They include geographical, ecological, temporal, ethological, mechanical, morphological and gametic isolation. These mechanisms lesson the possibility of gametes from different species coming into contact and hence forming a zygote. One prezygotic isolating mechanism is ecological isolation, also referred to as habitat isolation. Ecological isolation prevents different species that live in the same territory but different habitats from interbreeding. These species are referred to as sympatric species since they occur in the same territories. Individuals mate in their preferred habitat, and therefore do not meet individuals of other species with different ecological preferences. An example of ecological isolation occurs within the Rana genus. R. grylio, the pig frog and R. areolata, the gopher frog both occur around New Orleans, Louisiana. The exceptionally aquatic pig frog lives in deep ponds, lakes and marshes amongst surfacing vegetation and breeds in deep water so has no contact with the gopher frog which lives in burrows during the day, and in the swamp margins at night and breeds in shallow water. This way the possibility of interbreeding between the two species is eliminated. Temporal isolation, also known as seasonal isolation is a prezygotic mechanism that prevents interbreeding between species. Temporal isolation is the isolation of species by changing the time at which they release gametes.  A particularly strong example of temporal isolation occurs in three tropical orchid species of the genus Dendrobium. The species only flower for a single day, opening at dawn and withering by nightfall. The flowering of each species is in response to the same environmental stimuli, such as a sudden storm on a hot day, but the lag time between the occurrence of the stimulus and the flowering is eight, nine, and ten or eleven in the different species. Since they flower for a single day, inter-species fertilization is made impossible because when one species has flowered the others are either not yet mature or already withered. Other examples of temporal isolation in natural populations are not as pronounced such as in cases were species are isolated due to breeding during different seasons like Sciurus carolinensis, the gray squirrel which mates in July and August; and Sc. niger, the fox squirrel which breeds in May and June. Another prezygotic isolating mechanism is ethological isolation or behavioural isolation. This mechanism prevents species, mostly animals from interbreeding based on their different behavioural patterns. It affects animals that occur within the same territory and habitat but with different mating behaviours. In most animals, mates are chosen in a species-specific approach often after species-specific mating rituals of some form. Matings follow these rituals which can be ended if at least one of the mating parties decides that the process leading to the mating is not as expected. Ethological isolation can be strong reproductive isolating mechanism in animals also between closely related species. An effective example of ethological isolation occurs in certain frog species of the Hyla species. H. versicolor, the gray tree frog and the closely related H. femoralis, pine wood tree frog often breed in the same ponds. Both species are physically very similar but their male mating calls, which last about three seconds and sound the same to humans can be differentiated by the female tree frogs and thus insures species-specific mating. This is also the case when considering why dogs and wolves dont mate as frequently as expected because of their different behavioural patterns. Mechanical isolation is a mechanism that prevents copulation between different animal species because of incompatible shape and size of the  genitalia. This occurs in species are sympatric and live in a common habitat and have overlapping breeding seasons without any ethological isolating mechanisms. In plants, variation in flower structure can inhibit cross species pollination. In California, two sage species, namely Salvia mellifera and S. apiana exhibit this form of prezygotic isolation. Two- lipped S. mellifera has stamens and style in their upper lip, whereas S. apiana has long stamens and style and a specialized floral configuration. Small and medium sized bees that carry pollen on their backs pollinate the two-lipped flowers, and large carpenter and bumble bees that carry pollen on their wings and other body parts pollinate S. apiana. This mechanism thus ensures that pollen cannot be transferred between the species, as only the corresponding pollinators are able to transfer pollen to the style of each flower. Another prezygotic isolation mechanism is morphological isolation, which in some cases overlaps with mechanical isolation mechanisms. This isolating mechanism prevents mating due to differences in size and shape between species. Morphological isolation prevents the spread of genes between the oak toad, Bufo quercicus and the Gulf Coast toad, Bufo vallicpes due to the size variation between the two species. The female oak toad has a maximum length of approximately 3 centimetres whereas the smallest Gulf Coast males are about twice as long. This way the size differences between the spaces make copulation extremely unlikely as male oak toads are too small to grasp the female Gulf Coast toad and male Gulf Coast toads are large enough to, and generally do, eat the female oak toads. The last prezygotic isolating mechanism is gametic isolation also known as gametic mortality. Gametic isolation is the mechanism in which fertilization cannot occur between species generally due to chemical incompatibilities between their gametes. In animals that practice internal fertilization, sperm may not be able to survive in the females sperm receptacles. Some plant species, pollen grains of one species usually cannot germinate on the stigma of another species thus preventing fertilization between species. Since many aquatic animals disperse their ova and sperm into the water, gametesof different species do not have affinities for each other. This was  demonstrated between the sea urchins Stronglocentrotus purpuratus and S. franciscanus when after induction of simultaneous realease of eggs and sperm, all resultant fertilizations were between eggs and sperms of the same species. Postzygotic isolation mechanisms are those reproductive isolating mechanisms, which are effective after the union of gametes of different species i.e. after fertilisation. Postzygotic isolating mechanisms include hybrid inviability, hybrid sterility and hybrid breakdown. Postzygotic isolating mechanisms reduce the viability or fertility of hybrids or their progeny. These mechanisms come into play when hybridzygotes are formed either naturally or unnaturally. Hybrid inviability is the postzygotic isolating mechanism that occurs between fertilisation and birth. This mechanism prevents the full development of zygotes and thus leads to their subsequent death. An example in animals is the death of artificially created sheep-goat hybrid embryos in early developmental stages before birth. Hybrid inviability also occurs in plants, most commonly resulting in hybrid seeds either failing to germinate or dying shortly after germination. Hybrid sterility or hybrid infertility is a postzygotic reproductive isolating mechanism which affects hybrids that survive to adulthood. This mechanism creates sterile hybrids i.e. hybrids that cannot produce offspring. The most well known example is the case of the mule. When a horse and a donkey mate they are capable of producing offspring called mules. But mules are sterile, leaving them out of the gene pool thus maintaining species integrity. Hybrid breakdown is the last postzygotic isolating mechanism in place to maintain species differentiation. It occurs in cases of crossbreeding were hybrids of inter species matings are viable and fertile. Hybrid breakdown occurs commonly and results in the hybrids offspring or the F2 generation being unviable or significantly weaker and unable to contribute genes to a next generation. Certain cotton plants show this form of reproductive  isolation such as Gossypium barbadense, G. hirsutum and G. tomentosum which produce hybrids that seem viable and fertile, but their offspring die either as seeds, early during development or develop into weaker plants unable to compete and reproduce. Reproductive isolation combines traits that reduce gene flow, such as mate choice or fertilization barriers, with traits that select against genes that have flowed, such as hybrid incompatibility. Reproductive isolating mechanisms are ultimately mechanisms evolved in species to prevent interbreeding with other species and thus allow for scientists to differentiate between species using the biological species concept. Bibliography Futuyma, DJ. 1998. Evolutionary biology, 3rd ed., Sinauer Assoc. Inc., USA Griffiths, A.J.F., Miller, J.H. Suzuki, D.T., Lewontin, R.C. and Gelbart, W.M. 1999. Introduction to Genetic Analysis. W.H Freeman Co. New York. Hale, W. and Margham, J. 1988. Collins Dictionary of Biology. Collins, UK. Mayr, E. 1942 Systematics and the Origin of Species. Columbia University Press, New York, USA. Mayr, E. (1970) Populations, Species, and Evolution. Harvard University Press, Cambridge, Massachusetts, USA. Starr, C. and Taggart, R. (2001). Biology, The Unity and Diversity of Life, 9th ed. Brookes/ Cole, USA. www.abacus.gene.ucl.ac.uk/jim/Sp/isolmech.html www.library.thinkquest.org/ 19926/java/library/article/17a.ht

To Kill a Mocking Bird

To Kill a Mocking Bird Significance of the Study This book, To Kill a Mocking Bird, not only does it entertain us but it gives us a brief understanding about the issues in our society such as racial and social discrimination. Through this book, we will be able to relate ourselves with the characters and open our eyes on the happenings of our society. This book will also give young readers understanding of the importance of equality and human rights. Statement of the Problem Specifically, the study will seek answers to the following problems: What were the different symbolisms presented in the novel? What is the relationship of each symbolism to the current issues faced by the people? What is the parenting style Atticus Finch? What relationship does he have with his children? How does he try to inspire conscience in them? Do the characters of Calpurnia and Tom Robinson represent a realistic black society? Scope and Limitation of the Study This paper shows how Lee Harper’s novel To Kill A Mocking Bird can be read as an innovative inversion of two interrelated narrative traditions, that of coming-of-age story, and Gothic, a sub-genre which developed in the late colonial fiction of the early twentieth century. Lees trademark ironic twist appears here as a cheap device that diminishes the complexity of what she has tried to build before. From a seemingly simple scenario of children adventures, Harper Lees To Kill a Mocking evolves into an exploration of racism, responsibility, love, and courage. In their efforts to discover the truth about inequality and discrimination in their town, the central narrator learns to act in a more adult way, even a more ladylike way, and to see the people around her as actual human beings as the opening lines figures prominently in the novel: kill all the blue jays you like but remember it’s a sin to kill a mocking bird. I chose this book, To Kill a Mocking Bird by Harper Lee, because I find it interesting to read. When I first saw it, I felt that it was something worth reading. It was worthy time. I am not really into reading books, but this made me change my perspective. Definition of Terms Akimbo-body position hands on hips, elbows bent outward Apoplectic-on the verge of having a stroke Arbor-an outdoor area shaded by trees Asafetida-strong smelling substance made from parsley that is often used in folk medicine Bantam cock a small agressive rooster Calomel-a laxative often used to rid a person of intestinal worms catawba worms-caterpillars; highly prized as fishbait in the American South changelings-a child secretly put in the place of another chiffarobe-a large cabinet with drawers and a place for hanging clothes collards-cabbage with very coarse, thick leaves cootie-slang term for a head louse dog-trot hall-a covered passageway between two parts of a building eddy-a whirlpool or current of water that moves against the current edification-instruction or education fey-strange or eccentric guile-craftiness and cunning habiliments-clothing haint-ghost or spook hookah-a tobacco pipe of Eastern origin that draws smoke through a bowl of water Jews Harp-small musical instrument played by plucking a piece of metal while holding the instrument to ones mouth. Kudzu-a large leafed quick-growing vine of the South Manacles-handcuffs morphodite (hermaphrodite)-Scout hears Miss Maudie call her and Jems snowman a morphodite. Miss Maudie most likely said hermaphrodite, which is an animal or plant with both male and female reproductive organs. Nome-no maam Obstreperous-noisy and unruly Palliate-to lessen pain roly-poly-a small bug that can turn itself into a ball. Also known as a pillbug rotogravure print-a kind of photograph ruttin -slang for having sexual intercourse scrip stamps-paper money of small denominations issued by government agencies for temporary emergency use; particularly common during the Great Depression scuppernongs-sweet grapes grown in the American South shinny-slang term for whiskey smockin-decorative stitching that gathers fabric widows walk-a platform with a rail around it built on the roof of a house, named for women who would stand on it and wait in vain for their husbands ships to return to port CHAPTER 2 Review of Related Studies To Kill a Mockingbird written by Harper Lee is a Pulitzer Prize winning novel, which gives an outlook of life through an innocent young girl’s eyes. The novel portrays and focused two main themes which are discrimination and racism. Racism is perhaps the main theme of the novel. It comes in as a subtle and open style that is being shown through actions and speeches. Racism in Maycomb takes mostly the form of having black people being discriminated by white people. A number of people in Maycomb are racist because they perceive Negroes as a disgraced race and are typically undependable and deceitful. The actions and speeches are most likely the most familiar forms of racism though the layout of Maycomb is of racial discrimination too. Racial discrimination happens also in our society today. Discrimination refersto a system of differential treatment and opportunities that can act on multiple levels to unfairly disadvantage groups of people because they hold certain characteristics (e.g., race, sex, religion, drug use, prior incarceration) that are negatively construed (JaryJary, 1995; Jones, 2000, 2003).The impact of discrimination on other marginalized and stigmatized groups such as substance users is beginning to receive closer attention. Although investigations of discrimination and its relation to mental health among drug users is sparse, there is evidence of an independent association between racially and non–racially based discrimination and higher prevalence of depression and lower mental health scores among substance users (Ahern, Stuber, Galea, 2007; Stuber et al., 2008). Prejudice is also depicted in various forms in the novel. A number of characters in the novel suffer from prejudice and discrimination due to age, social status, sex and gender.Racism seems to be as normal to the people in the story as breathing. At the beginning of the novel, Scout, Jem and Dill choose to take a glimpse into the window of the Boo Radley. They made noises which alert, Boos older brother, Nathan Radley who fires his gun to scare them off which awakens the people. When the crowd gathers into where the event happened, they immediately thought that a black was the prowler. When they ask if the intruder had been shot, Miss Stephanie gives the following reply. Shot in the air. Scared him pale, though.Says if anybody sees a white nigger around, thats the one. (Lee 54). Racial insults are normal and have always been included in the natural conversation among the people in Maycomb. IT is enunciated as casually as if she were talking about the weather. Current readers may be s urprised, perhaps shocked by this unconcealed racism, but Leeclearly illustrates how acceptable this behavior in the society was back in the 1930s. According to Turneyet. al (2014), The impact of discrimination on other marginalized and stigmatized groups such as substance users is beginning to receive closer attention. Although investigations of discrimination and its relation to mental health among drug users is sparse, there is evidence of an independent association between racially and non–racially based discrimination and higher prevalence of depression and lower mental health scores among substance users (Ahern, Stuber, Galea, 2007; Stuber et al., 2008). There can be a possibility that discrimination may manifest inversely within diverse types of social atmospheres. For example, neighborhood characteristics have been shown to be independently associated with levels of depression (Beard et al., 2009; Cutrona, Wallace, Wesner, 2006; Galea et al., 2007) and reports of racial discrimination (Dailey, Kasl, Holford, Lewis, Jones, 2010). The inequality of racism becomes deceptive when Tom Robinson, a black man is accused of raping MayellaEwell, a white woman. Even with the absence of evidence, the town and jury is averse to take the statement of a black man over the accusers, MayellaEwell and Bob Ewell. In the event where Scout is verbally attacked because her father’s decision in taking the caseof Tom Robinson, she becomes furious, resulting to physical violence directed to others. Probably this is the start of her realization of how infuriating it must be to be prejudiced and judged for something you cannot control. Scout could not command anymore who her father defended than somebody who could decide on their race. Then, Scout recognizes the feeling of being judged as she suffers scoffs and taunts. Discrimination has a direct effect on the behavior of the individual as seen in the actions of Scout from the taunts and mocks of her classmates. Not only it affect the behavior of an individual but as well as to the mental and physical health of a person. Several factors have been employed to explain the disparities that exist concerning the health of Black men, including racial discrimination, income inequalities, lack of insurance, poor health behaviors, difficulty in obtaining care, and mistrust of health care providers (Dressler, Oths, Gravlee, 2005; Rich, 2000; Williams, 2003). Experiences of discrimination have been associated with a number of negative psychological outcomes, including depression (KarlsenNazroo,2002; Williams, Takeuchi, Adair, 1992), psychological distress (Gee, 2002; Jacksonet al., 1996; Sellers, 2001), and decreased self-esteem (Diaz, Ayala, Bein, Henne, Marin, 2001; Verkuyten, 1998). Discrimination is a major theme in the novel and according the study conducted by Angobung (2011), he claimed that according to St. Thomas discrimination is a violation of the common good. A particular act of injustice that is deliberate thought, word, deed, desire, and omission clearly manifests an act that is contrary to right reason. Unfortunately, discrimination in the society is normally unconsciously accepted in the society. Pearson et. al. (2009), arguethat current racial attitudes of Whites toward Blacks in the United States are fundamentally ambivalent, characterizedby a widespread contemporary form of racial prejudice, aversive racism, that is manifested in subtle and indirect ways, and illustrate its operation across a wide range of settings, from employment and legal decisions, to group problem-solving and everyday helping behavior.

Purpose of Advertising

Purpose of Advertising 1. Introduction Advertising no doubt is a broad topic (lyer, Soberman, and Villas-Boas, 2005) it is one of the most important decisions that marketers make. Burd (1959) Advertising is one of the most proficient and the most economical aid in the distribution and marketing of merchandise or service. Advertising is either in written or oral form, which intends to sell something and want to earn revenue. Jayasinghi Ritson (2008) Advertising includes all major communication mediums which include: television, newspapers, radio, magazines, the Internet, movies, and billboards through which that message is transmitted. Television is the most common medium as it covers large but at the same time it is very costly. Advertising is generally aimed at consumer reminiscence who is being engaged with certain type of ads where the purpose of marketers is to create awareness and Brand/ Product recall and recognition later in consumer minds. Sometimes when you look at advertisement you will easily recall it may be it is in your subconscious mind or because of the celebrity or the background music that appeals you and sometimes you won’t be able to recall what you have seen just few minutes ago (Obermiller, Spangenberg, 2005; MacLauchlan, 2005.). An advertising objective may be to change the mind-set of the customers. Advertising has a great role when a business that has a bad reputation and has lost his/her customers can use advertising to get them back (Burd,1959). Pechpeyrou Odou (2012) hence, Advertising plays a central role in not only providing information about the product or service but also creating awareness and recognition of the product/service in consumer mind. Types Purpose of Advertising McDaniel, 1986. Advertising has many forms; few of them are given below. However for the purpose of thesis the focus will be on consumer advertising. Consumer Advertising It is a type of advertising that targeted at end consumers. All the offering and services are for the end consumers. Consumer advertising includes common commodities and what we usually find around us is all what comes under consumer advertising. The major aim of consumer advertising is to create awareness of brands and products that are of consumer use. In such sort of advertising emotional and rational appeal plays a vital role. Trade Advertising Trade advertising is also known as business/ professional advertising. This type of advertisement is not for consumers but for all those who influence the consumer like distributors, resellers or businesses. Medium for such sort of advertising is professional magazines and direct mail which do not involve end consumers. Product Advertising This sort of advertising communicates the promotion of the product. They push the consumers to purchase the product. Its major aim is to create brand awareness. Once awareness is created people tend to buy their product. Non-Product Advertising Non-product related advertisings includes surrogate advertising in it. Non product advertising depicts an idea or a cause. Short term and long Term Advertising There are two types of advertising one is short term and other is long term. The short term advertising has a direct impact on the product sales. Its aim is to increase sales, maximize revenues and create awareness. On the other hand the long term advertising focuses to maintain long term relations and customer loyalty. Consumer Skepticism: Definition of skepticism revolves around the questioning of the attitude towards the knowledge and opinion. Skepticism towards advertising is the distrust of advertising claims or promises and signifies a general market place that varies across persons. Hardesty, Carlson, 2002; Bearden 2002. The effect that consumer skepticism has on advertising can be figure out through consumer response. Brands need to overcome massive stages of skepticism for consumers. In our society there prevails lot of mistrust and loyalty. Consumers can learn a lot from advertising and marketing. Skeptic consumers are quite unsatisfied hence research recommends that delivering enough information to consumers will lead to building trust and satisfaction, once that trust is created it will results in increase sales and profitability. Obermiller, Spangenberg 2005; MacLachlan 2005. Milk Industry Pakistan is the fifth largest milk producer. Pakistan dairy industry is one of the most vital sectors that is contributing almost 11 percent into the GDP. Dairy industry is swayed by number of factors that are size, growth and profitability. (Dawn newspaper; 2014). According to live stock census 2007, almost 80 percent of the milk is taken from the rural areas. Only 3-5 percent of the milk is marketed and distributed formally. 97 percent of the milk produced in Pakistan is distributed in loose form (Jalil, Sial and Hussain, 2009) .The role of livestock in the rural economy is very critical as farmers and villagers consume loose milk. They don’t prefer milk that is packaged. Whereas in urban areas people consume loose milk as well as packaged milk. Packaged milk has made the life of urban people easier as they are busy in their work so this packaged milk reduces the time of hassle to boil and utilize it. Buffaloes are considered to be the main animal in Pakistan that accounts f or 75 percent of milk. Milk sources are cows, buffaloes and goats and the types of milk available is standardized, homogenized and skimmed. Milk is used for many purposes that is drinking, tea, desi ghee, yogurt, butter and in the making of many sweet dishes. As the inflation is increasing rapidly hence the milk prices are also raising quickly. In a very short span milk prices has shown a rapid increase of 25 percent. As the people are becoming aware of processed and packaged milk they are buying them and are not consuming loose milk that is delivered by gawallas. Milk and its foodstuffs provide almost one third of world’s intake of animal protein. Milk and its foodstuffs represent almost 27 percent of total family expenditures on foodstuff in Pakistan. Milk Per capita availability is 82.4 kg per annum in Pakistan. During 1999-2000 roughly 80 thousand tons of dry milk that is PKR 1213.5 million was imported to Pakistan in order to meet local demands of milk. (FAO, 1998). Pakistan dairy industry is in trouble now a days because of lack of commercial dairy farms, lack of dairy knowledge and due to lack of financial resources. In rural areas very few shopkeepers have facility of refrigeration. The containers that are used for transportation are very unhygienic. Almost 90 percent and above population consumes loose milk and hence the demand of loose milk is higher than the packaged milk. Also because of inflation and poverty level people are quite conscious about prices. (Jalil, Sial and Hussain, 2009) Packaged milk is in demand widely. [1]Mostly packaged milk is used in homes and powder dry milk is used in offices for the purpose of making tea. Global Milk production ranking of 5 top countries is given in table 1[2] Countries Milk Production India 92 Billion litre / annual USA 78 Billion litre / annual Russia 34 Billion litre / annual Pakistan 33 Billion litre / annual Germany 29 Billion litre / annual Table 1 Global milk production ranking of top 5 countries Name of all the species that are the source of milk are listed below. Moreover Population, milk production and milk consumption of 2011-2013 based on National Livestock Census are given in Table 1.1 Species Population(Million) Milk Production (Million tons) HumanMilk Consumption Cattle 36.9 16.74 13.39 Buffallo 32.7 29.56 23.65 Sheep 28.4 0.03 0.03 Goat 63.1 0.77 0.77 Camel 1.0 0.82 0.82 Total 162.1 47.95 38.69 Nestle: Nestle is one of the largest food and nutrition company in the world. Nestle is derived from the Swiss German word which means little nest. It is the fifth largest company in the world. Currently it is present in more than 88 countries and has more than 522 factories. More than 700 products are produced under the umbrella brand of Nestle. Nestle was established in 1867 by Henri Nestle. Different brands of Nestle are Baby foods, Bottled water, Cereals, Chocolates and confectionaries, Coffee, Ambient dairy, Chilled Dairy, Drinks, Health care nutrition, Culinary and food, Ice cream, Pet care, Sports nutrition and Wealth management. Nestle is a world renowned company. The company is taking milk from number of farmers and then process it further. Nestle Everyday is made from pure fresh milk sugar and Lecithin. In 2011 the company has sourced more than 7.2 million tons of fresh milk from different milk districts in 31 countries widely. The company basically deals in food products as the logo states that â€Å"Good food, Good life â€Å". List of different milks that are under the umbrella brand of Nestle are given in Table 1.2 Milk Sku’s Nestle Milk Pak UHT 1000, 500, 250 ml Nestle Everyday 1000,400,200ml Nestle Nido 1000,400,200ml Nestle Nesvita 1000, 200ml Nestle Flavored Milk 250ml Table 1.2 Nestle milk and Sku’s I have chosen the product Nestle Everyday tea whitener for the purpose of research thesis. It is the forerunner of tea creaming in Pakistan. Its different taste and pleasant aroma is the reason of its success. Everyday makes a perfect cup of tea for you. It is one of the best brands that provides taste and quality at affordable prices. It has number of Sku’s that customer choose according to their needs and wants. Every day is available in both liquid and dry forms. Liquid milk is consumed mostly at home whereas dry powdered milk is used widely in offices. References [1] http://www.pakissan.com/english/allabout/livestock/dairy/dairy.industries.in.pakistan.shtml [2]http://www.slideshare.net/hassankh/powder-milk-industry-in-pakistan?related=1 3http://www.ukessays.com/essays/economics/milk-production-system-in-periurban-areas-of-lahore-economics-essay.php 4http://www.bignerds.com/papers/72338/Dairy-Industry-In-Pakistan/

The Consequence of Marriage Essay -- Theatre, Shakespeare

The Consequence of Marriage William Shakespeare has always been an avid supporter of love as the basis of marriage. Nearly all of his plays support that: Romeo & Juliet, Much Ado about Nothing, and even more notably, A Mid Summer’s Nights Dream. Bernard Murstein noted in his book, Love, Sex and Marriage Through the ages, that â€Å"the young should marry whom they choose and that they not bow to parental wishes† (181). Shakespeare’s tragic Othello reminds that parents are there to guide their children onto the right path towards a brighter future, and is a cautionary tale about the potential implications of a quick or thoughtless marriage that generally end his plays. The ramifications of a marriage outside of social rank and race along with the general social consequences are highlighted to show that marriage is more than just an â€Å"I do† at the altar, and is to be avoided. When viewing Shakespeare’s plays in the context of the time period it is obvious that Shakespeare was more than a storyteller. His commentary was directed at the upper tier of society and addressed the need for convention to be followed. At the same time, he had to be sure that his commentary was acceptable or subtle enough so as not to offend his sponsors. In some of Shakespeare’s better known plays, he teaches that the course of true love never runs smooth, and marriages should not be expected to run smoothly either. Societal expectations of the time were that a woman would marry whomever the male head of the household chose for her. Men, on the other hand, were free to pursue anyone they wanted and arrange their own marriages, with an eye to strategic coupling of social status and finances (Gies 256). Romeo and Juliet showed the importance of parental approval ... ...ve for Desdemona is easily corrupt due to his own insecurities, and in the end, Othello’s demise is no fault but his own. He is the man and could have said no to Desdemona’s proposal of marriage, and prevented the entire debacle. The self sacrifice that he made would have mirrored the sacrifice that Elizabeth made to keep the peace in her country and build it to one of the greatest nations the world has seen. Works Cited Crowther, John, ed. â€Å"No Fear A Midsummer Night’s Dream.† SparkNotes.com. SparkNotes LLC. 2005. Web. 2 Dec. 2011. Crowther, John, ed. â€Å"No Fear Much Ado About Nothing.† SparkNotes.com. SparkNotes LLC. 2005. Web. 2 Dec. 2011. Gies, Frances, and Joseph Gies. Marriage and the Family in the Middle Ages. New York: Harper & Row, 1987. Print. Murstein, Bernard I. Love, Sex, and Marriage through the Ages. New York: Springer Pub., 1974. Print. The Consequence of Marriage Essay -- Theatre, Shakespeare The Consequence of Marriage William Shakespeare has always been an avid supporter of love as the basis of marriage. Nearly all of his plays support that: Romeo & Juliet, Much Ado about Nothing, and even more notably, A Mid Summer’s Nights Dream. Bernard Murstein noted in his book, Love, Sex and Marriage Through the ages, that â€Å"the young should marry whom they choose and that they not bow to parental wishes† (181). Shakespeare’s tragic Othello reminds that parents are there to guide their children onto the right path towards a brighter future, and is a cautionary tale about the potential implications of a quick or thoughtless marriage that generally end his plays. The ramifications of a marriage outside of social rank and race along with the general social consequences are highlighted to show that marriage is more than just an â€Å"I do† at the altar, and is to be avoided. When viewing Shakespeare’s plays in the context of the time period it is obvious that Shakespeare was more than a storyteller. His commentary was directed at the upper tier of society and addressed the need for convention to be followed. At the same time, he had to be sure that his commentary was acceptable or subtle enough so as not to offend his sponsors. In some of Shakespeare’s better known plays, he teaches that the course of true love never runs smooth, and marriages should not be expected to run smoothly either. Societal expectations of the time were that a woman would marry whomever the male head of the household chose for her. Men, on the other hand, were free to pursue anyone they wanted and arrange their own marriages, with an eye to strategic coupling of social status and finances (Gies 256). Romeo and Juliet showed the importance of parental approval ... ...ve for Desdemona is easily corrupt due to his own insecurities, and in the end, Othello’s demise is no fault but his own. He is the man and could have said no to Desdemona’s proposal of marriage, and prevented the entire debacle. The self sacrifice that he made would have mirrored the sacrifice that Elizabeth made to keep the peace in her country and build it to one of the greatest nations the world has seen. Works Cited Crowther, John, ed. â€Å"No Fear A Midsummer Night’s Dream.† SparkNotes.com. SparkNotes LLC. 2005. Web. 2 Dec. 2011. Crowther, John, ed. â€Å"No Fear Much Ado About Nothing.† SparkNotes.com. SparkNotes LLC. 2005. Web. 2 Dec. 2011. Gies, Frances, and Joseph Gies. Marriage and the Family in the Middle Ages. New York: Harper & Row, 1987. Print. Murstein, Bernard I. Love, Sex, and Marriage through the Ages. New York: Springer Pub., 1974. Print.

Lolita Essay -- Literary Analysis, Vladimir Nabokov

A Love Story: Or Is It? â€Å"Lolita, light of my life, fire of my loins, my sin, my soul† (Nabokov 9). Quoted from Vladimir Nabokov’s novel Lolita, Humbert Humbert briefly describes his sensibilities towards his love Lolita. I’ve italicized love for the reason that this book is perceived often as not a true American love story but as a pedophile’s lust. The reasoning for the italicization is because I wanted to emphasis on the point that this book offers more than that of a pedophile’s love. Nabokov’s novel does a very good job of creating an interesting yet unorthodoxed plot. What Nabokov might find acceptable in today’s society, some people might find very offensive and disrupting. He does this to grab the reader’s attention; therefore, building their interests by having them see the other side of things. Why many readers may find this book to be associated with pornography or just another literary piece surrounded around pedophilia, Nabokov hits you with textual evidence, which may sway reader’s minds. As a reader of this novel, I am compelled to show you how this book is a true American â€Å"Love Story.† Before I move on, I’d like to actually show you that Humbert is indeed considered a pedophile and let’s not forget this. Gunter Schmidt, once wrote that: Pedophiles are men whose sexual wishes and desires for relationship bonds and love are focused either primarily or exclusively on children who have not reached puberty, whereby the relative importance of each of these three areas—sexuality, relationship, and love— may vary, as it does with other people as well. (Schmidt 473) As you can see, Schmidt has laid out a very narrow and precise definition of a pedophile. With only reading the first line, I noticed that auto... ...articles written by knowledgeable researches that help back up my argument. I agree that one may say that Humbert was a pedophile but people can change in flash and I feel that the evidence I have provide you with is substantial. Humbert isn’t a bad guy in the least bit, he’s just confused but then soon finds reality. Lolita was the best medicine for him. Lolita’s actions towards Humbert somewhat pushed him away from the pedophile stage because Humbert felt that he was the one being used. She was very mature than the other prospected nymphets, which had a great impact on him. Humbert has feared love his entire life until Lo enters his life. This novel may have some disturbing and gruesome parts but this just leads to the ultimate goal and that’s love. With evidence provided, Nabokov’s stylish, high-toned story is the greatest love story every published.

Classical and Post-Classical Hollywood Cinema Essay -- History Hollywo

Classical and Post-Classical Hollywood Cinema INTRODUCTION During the course of this essay it is my intention to discuss the differences between Classical Hollywood and post-Classical Hollywood. Although these terms refer to theoretical movements of which they are not definitive it is my goal to show that they are applicable in a broad way to a cinema tradition that dominated Hollywood production between 1916 and 1960 and which also pervaded Western Mainstream Cinema (Classical Hollywood or Classic Narrative Cinema) and to the movement and changes that came about following this time period (Post-Classical or New Hollywood). I intend to do this by first analysing and defining aspects of Classical Hollywood and having done that, examining post classical at which time the relationship between them will become evident. It is my intention to reference films from both movements and also published texts relative to the subject matter. In order to illustrate the structures involved I will be writing about the subjects of genre and genre transformati on, the representation of gender, postmodernism and the relationship between style, form and content. Classical Hollywood Classical Hollywood is a tradition of methods and structures that were prominent American cinema between 1916 and 1960.Its heritage stems from earlier American cinema Melodrama and to theatrical melodrama before that. Its tradition lives on in mainstream Hollywood to this day. But what is it? Classic narrative cinema is what Bordwell, Staiger and Thompson (The classic Hollywood Cinema, Columbia University press 1985) 1, calls â€Å"an excessively obvious cinema†1 in which cinematic style serves to explain and not to obscure the narrative. In this way it is made up of motivated events that lead the spectator to its inevitable conclusion. It causes the spectator to have an emotional investment in this conclusion coming to pass which in turn makes the predictable the most desirable outcome. The films are structured to create an atmosphere of verisimilitude, which is to give a perception of reality. On closer inspection it they are often far from realistic in a social sense but possibly portray a realism desired by the patriarchal and family value orientated society of the time. I feel that it is often the black and white representation of good and evil that creates such an atmosphere of predic... ... ed (BFI, 1990) we read †¦ â€Å"contrary to all trendy journalism about the ‘New Hollywood’ and the imagined rise of artistic freedom in American films, the ‘New Hollywood’ remains as crass and commercial as the old†¦Ã¢â‚¬  Bibliography 1.  Ã‚  Ã‚  Ã‚  Ã‚  Bordwell, Staiger and Thompson (The classic Hollywood Cinema, Columbia University press 1985) 2.  Ã‚  Ã‚  Ã‚  Ã‚  Bordwell, Thompson Film Art, An Introduction ,7th ed (Mcgraw Hill, 2004) 3.  Ã‚  Ã‚  Ã‚  Ã‚  Pam Cooke(ed) The Cinema Book,1st ed (BFI, 1990) 4.  Ã‚  Ã‚  Ã‚  Ã‚  Susan Hayward Cinema Studies The Key Concepts(, Routledge, 1999) 5. Jill Nelmes (ed) An introduction to film studies 3rd edition (Routeledge, 2003) Filmography TOUCH OF EVIL (Orson Welles, USA, 1958) Dracula (Tod Browning, Universal, US, 1931) Doctor Jekyll and Mr Hyde (Rouben Mamoulian, Paramount, US, 1931) The War of the Worlds (Byron Haskin, Paramount, US, 1953) Invasion of the body snatchers (Don Siegel, Allied Artists, US, 1955) Psycho (Alfred Hitchcock, Shamley, US, 1960) Night of the Living Dead (George A. Romero, Image Ten, US 1968) The Shining (Stanley Kubrick, Warner, US 1980) Taxi Driver (Martin Scorsese, Columbia, US, 1976) Blue velvet (David Lynch, De Laurentis, US, 1986)

Bigotry in Sitcoms: All in the Family

The impact of media communication on society is interpreted by its audiences based on numerous factors. All in the Family was one of the first sitcoms that displayed bigotry in an open forum. Audiences interpreted the show based on their specific in terms of either dominant or oppositional. Audience's interpretations were based on their individual views or beliefs. Writing Intended to have the reader perceive a specific Idea or thought Is known as preferred reading.Producers and writers Intend for their audiences to interpret their material In a specific way. If their perception is different than the intended view this is known as oppositional reading or decoding. Oppositional Readings Dominant and The character of Archie Bunker is represented as a conservative, super patriotic, working class American who is a bigot. Both a dominant and oppositional view Is perceived depending upon the viewing audience. It was the Intent of producers and writers to bring bigotry out In the open where people would laugh rather than take offense.Archie was considered a bigot who was admired for his candid style by some while others were able to accept it as amorous. â€Å"Some viewers applaud Archie for his racist viewpoint, while others applaud the show for making fun of Bigotry' (Vulgar and Reach). The article, â€Å"Archly Bunker's Bigotry: A Study In Selective Perception and Exposure reveals an oppositional reading In which viewers perceive Mike as the opposition. Mike provides rebuttals to Archive's derogatory slurs and racist remarks. The show gives the viewer a character they can relate to based on their selective perception. Avider and Reach). Archie Bunker's Attitude Archie shows he is definitely without a bout racist through his verbal comments and physical expressions In the video clip, â€Å"Hollywood Knows the Truth Opt. 1: Archly Bunker In All in the Family. † Archie classifies specific races, genders and ethnic backgrounds Into categories. Some of his verb al remarks included colored as â€Å"Jews† and polish people, Mike, as â€Å"anathemas†. Archive's expressions during the toasting scene displayed different reactions when Barney drank out of his glass versus his reaction to Sammy Davis Jar. Ringing out of the same glass. Archie didn't want to drink after a colored man. Archie asks Sammy if he thinks he Is prejudice. Sammy responds sarcastically, muff can tell the difference between black and white† (â€Å"Hollywood Knows the Truth Opt. 1: Archly Bunker In All In the Family†). Finally, when Sammy gets ready to leave, he asks Archive's friend to take a picture of him and Archie. As the man snaps the picture, Sammy kisses Archie on the cheek. Archive's expression said it all! Throughout the video clip Archie tries to prove to himself and everyone else he is not racist.No matter how much he tried to play it if, everyone was aware of his feeling on racism through his verbal comments and physical expressions. S elective Perception and Exposure unaware selective perception Ana exposure, unprejudiced viewers perceive Archie as a dumb bigoted â€Å"hardhat. † The prejudice viewer perceives Mike as a long haired, lazy â€Å"anathema Pollock. † In selective perception prejudice viewers are more apt to enjoy the show for its satire while high prejudice viewers enjoy the humor. Therefore, the show is viewed equally with allowing for opposite perceptions.

Four Software Development Methodologies

Student Name Student ID Student Signature Assessor Name Assessor's Signature Final Result / Grade Assessed By / Date Case Study Research (worth 20% of final grade)100 MarksSOF535: Application Design and DevelopmentVersion 1.1, Level 5, Credits 20New Zealand Diploma in Information Technology Technical Support Level 5Task 1: Requirement Gathering and Analysis(Total 40 Marks) comparison between four software development methodologies. Four Software Development MethodologiesWaterfall Development MethodologyThe Waterfall approach to systems analysis and design was the first established modern approach to building a system. This method was originally defined by Winston W. Royce in 1970, (â€Å"The Waterfall Development Methodology†, 2006). It quickly gained support from managers because everything flows logically from the beginning of a project through the end, (Jonasson, 2008). Sources differ when it comes to the specific steps in the Waterfall process.Rapid Application Development MethodologyRapid application development is a software development methodology that uses minimal planning in favor of rapid prototyping. A prototype is a working model that is functionally equivalent to a component of the product.In the RAD model, the functional modules are developed in parallel as prototypes and are integrated to make the complete product for faster product delivery. Since there is no detailed preplanning, it makes it easier to incorporate the changes within the development process.RAD projects follow iterative and incremental model and have small teams comprising of developers, domain experts, customer representatives and other IT resources working progressively on their component or prototype.The most important aspect for this model to be successful is to make sure that the prototypes developed are reusable.Agile Development MethodologyThere are many different forms of the  Agile development method  including: Scrum, Crystal, Extreme Programming (XP), and Feature-Driven Development (FDD).  Agile methods  attempt to minimize risk (such as bugs, cost overruns, and changing requirements) by developing the software in iterations that  are mini-increments of the new functionality. The benefit of multiple iterations is that it improves efficiency by finding and fixing defects and expectation mismatches early on.Agile methods rely on real-time communication, which fails to provide new users with documentation to get up to speed. They require a huge time commitment from the users, and is labor-intensive on the developers due to the need to fully complete each feature within each iteration for user approval. The benefits to the software are realized early on due to the incremental addition of the iterations. The Agile methods are similar to RAD, and  can be inefficient in large organizations. Programmers, management and organizations accustomed to the Waterfall Method may have difficulty adjusting to Agile, and often a hybrid approach works well for them.DevOps Deployment MethodologyDevOps deployment  is centered around organizational change that  enhances the collaboration between the departments responsible for different segments of the development life cycle, such as development, quality assurance and operations. It is focused on improving the time to market, lowering the failure rate of new releases, shortening the lead time between fixes, and prioritizing minimal disruption as well as maximum reliability. To achieve this, DevOps aims to automate its continuous deployment to ensure everything happens smoothly and reliably.Companies that use  DevOps  have benefitted by significantly reducing the time to market, improving customer satisfaction, improving product quality and improving productivity and efficiency of its employees. A few  drawbacks of DevOps includeappropriate methodology that is suitable for this project.It totally depends on the nature of the project. Many people might argue that Agile is the best methodology for software development and it does have significant advantages in most cases; however, saying â€Å"Agile is better than Waterfall† is like saying â€Å"A car is better than a boat†. They both have advantages and disadvantages depending on the environment.Agile/Scrum works best with projects that have high levels of uncertainty and require an adaptive approach. A plan-driven approach (what many people loosely call â€Å"Waterfall†) works best in situations where the requirements are fairly certain and there is some need for predictability of project costs and schedules. And, of course, that is not meant to imply that there is a binary and mutually-exclusive choice between two extremes. There are many ways to blend an adaptive (Agile) approach with a plan-driven approach in the right proportions to fit the situation.There is no â€Å"silver bullet† methodology that fits all possible projects and the right solution is to fit the methodology to the nature of the problem rather than force-fitting a project to some predefined methodology.https://blog.blackducksoftware.com/top-4-software-development-methodologiesTwo types of requirements1.Functional Requirements Functional requirements define the fundamental actions that system must perform.The functional requirements for the system are divided into three main categories, Reservation/Booking, Food, and Management. For further details, refer to the use cases.EXAMPLE 1.Reservation/BookingThe system shall record reservations.The system shall record the customer's first name.The system shall record the customer's last name. The system shall record the number of occupants.The system shall record the room number.The system shall display the default room rate.The system shall allow the default room rate to be changed.The system shall require a comment to be entered, describing the reason for changing the default room rate.The system shall record the customer's phone number.The system shall display whether or not the room is guaranteed. The system shall generate a unique confirmation number for each reservation.The system shall automatically cancel non-guaranteed reservations if the customer has not provided their credit card number by 6:00 pm on the check-in date.EXAMPLE 2FoodThe system shall track all meals purchased in the hotel (restaurant and room service). The system shall record payment and payment type for meals.The system shall bill the current room if payment is not made at time of service.The system shall accept reservations for the restaurant and room service.ManagementThe system shall display the hotel occupancy for a specified period of time (days; including past, present, and future dates).The system shall display projected occupancy for a period of time (days).The system shall display room revenue for a specified period of time (days).The system shall display food revenue for a specified period of time (days). The system shall display an exception report, showing where default room and food prices have been overridden.The system shall allow for the addition of information, regarding rooms, rates, menu items, prices, and user profiles.The system shall allow for the deletion of information, regarding rooms, rates, menu items, prices, and user profiles.The system shall allow for the modification of information, regarding rooms, rates, menu items, prices, and user profiles.The system shall allow managers to assign user passwords.

Comparasion Wks Essay

Indiana Common Core Standards: †¢Analyze the representation of a subject or a key scene in two different artistic mediums, including what is emphasized or absent in each treatment. †¢Analyze various accounts of a subject told in different mediums, determining which details are emphasized in each account. †¢Cite strong and thorough textual evidence to support analysis of what the text says explicitly as well as inferences drawn from the text. †¢Determine a central idea of a text and analyze its development over the course of the text, including how it emerges and is shaped and refined by specific details; provide an objective summary of the text. Part One Directions: Use the following criteria to compare the film Simon Birch to the short story The Scarlet Ibis. Simon BirchScarlet IbisSimilarities/Differences Characters †¢Main characters †¢Protagonist/Antagonist †¢Round/Flat †¢Static/Dynamic †¢Evidence—use a quote from the text AND a line from the story to back up your answerSimon and joe Doodle and his big brotherThey erre both narrated by the second character Plot †¢Setting impact on plot (if any) †¢Events †¢Evidence Motivations †¢Characters †¢Same/different? †¢Evidence Tries to say that he is gods instrument Point of view †¢First or third person? †¢Limited or omniscient? †¢Evidence First person First personThey were both in first person and the narrator wasn’t the main character it was the second character Symbols †¢Symbols in story †¢Symbols in movie †¢Symbols that are similar in both †¢Anything left out? †¢EvidenceHis baseball cards and the armadillo The scarlet ibisThey both mean something to the main characters Theme †¢Theme of the movie †¢Theme of the story †¢Similarities in theme? †¢Differences in theme? †¢Evidence Setting †¢Setting of the story †¢Setting of the movie †¢Similarities in setting? †¢Differences in setting? †¢EvidenceI think that is takes place in the 1950’s? Because of the cars that was in the movie I dont know They both take place in the past Irony †¢Irony and type present in story †¢Irony and type present in movie †¢Similarities †¢Differences †¢EvidenceHe loved to play baseball and he loved joes mom but he killed her with a baseball that he hit into foul territory Situational irony Dramatic irony because when the scarlet ibis died we new that doodle was soon going to die Both of the main characters die

Recommendation for Starbucks Coffee Company Essay

INTRODUCTION The purpose of this report is to conduct market analysis and recommend appropriate marketing strategies for Starbucks Coffee. In the report, we will first look into Starbucks’s goal, its product and markets. Then we will look into the key actions and decisions that lead to the success of the company. After that, we will discuss the issues that Starbucks is facing in this competitive global market. For each strategic issue, appropriate marketing recommendations for the company are made respectively. BACKGROUND AND SITUATION ANALYSIS Starbucks Coffee starts in 1971 with a single store in Seattle’s Pike Place Market. Today, they are privileged to welcome nearly 35 million customers on a weekly basis, in more than 12,000 stores around the world. (www.starbucks.com) Starbucks’s goal is to become the leading retailer and brand of coffee in each of its target markets by selling the finest quality coffee and related products and by providing each customer a unique â€Å"Starbucks Experience†. â€Å"Starbucks Experience† is a third place after home and work with superior customer service, clean and well maintained retail stores which reflect the personalities of the communities in which they operate. Starbucks strategy for expanding its retail business is to increase its market share mainly by opening additional stores in existing markets and to open stores in new markets. In support of this strategy, Starbucks opened 1,040 new company operated stores in fiscal 2006. (www.starbucks.com) During fiscal 2006, Starbucks Coffee Company operated retail stores accounted for 85% of total net revenues. (Starbucks Annual Report 2006) In addition to company operated stores, Starbucks works with certain carefully chosen  business to operate licensed stores in various places. Its strategy is to reach customers where they work, travel, shop and dine by establishing relationship with people that share the Company’s values and commitment to quality. These relationships take various forms, including licensing arrangements, foodservice accounts and other initiatives related to the Company’s business. Licensed and Foodservice stores can be found on college campuses. Customers can enjoy their Starbucks in select supermarkets, hotels and military bases throughout foodservice venues around the world. During fiscal 2006, specialty revenues accounted for 15% of total net revenues. (Starbucks Annual Report 2006) Starbucks also recently has strategically sold coffee and tea products through other channels such as supermarkets, or non-traditional retail channels such as United Airlines, Marriott International, Holland-American Cruise Line, and Department Stores. MARKET ANALYSIS To achieving growth and making profits, Starbucks started to go international since 1996. International connections can build a strong foreign presence which helps to increase brand recognition and also increase the domestic business. The more stores Starbucks has around the world, the more loyalty and familiarity can be built among its existing and potential customers. The following are the macro environmental variables which are likely to impact Starbucks when going international:- _GEOGRAPHICAL FACTORS_ Starbucks has carefully analyzed various strategies for the placement of its stores. They have developed cost-saving options for these stores to meet the need to adapt to each geographic region. They also need to consider the tastes and preferences of each area. For example, customers in New Orleans prefer their bagels toasted and those in Atlanta require more seating for a â€Å"social† coffee break. _DEMOGRAPHICAL FACTORS_ Starbucks begin in US, which is the sector we are examining for demographics. As of July 2005, the population of the U.S. was estimated at 295,734,134 (CIA World Factbook). Population facts are important to Starbucks because they can give Starbucks valuable statistics, such as US population base per Starbucks store. People ages 15-64 make up the largest percentage of the population (67%), and therefore will have greater control of the market than any other sector (CIA World Factbook). This implies that the most important target market for Starbucks are people within this age group. The two largest ethnic groups in the U.S. are white 81.7%, black 12.9% and Asian 4.2%. (CIA World Factbook) The ethnic background is important to a company because it influences tastes, trends, perceptions, values and beliefs of an individual. _ECONOMICAL FACTORS_ Estimated GDP in 2004 was $11.75 trillion. GDP real growth rate was 4.4% (CIA World Factbook). The growth rate of GDP suggests that the economy is growing, and therefore there is opportunity for Starbucks to expand business. A very large per capita purchasing power parity of $40,100 suggests that Americans have the opportunity to buy specialty coffee drinks from an expensive, quality-intensive organization such as Starbucks (CIA World Factbook). _3.4 TECHNOLOGICAL FACTORS_ Strategic issues that will challenge Starbucks in the future are related to their tight control and lack of flexibility, organizational structure, and diversification. First, Starbucks is vertically integrated as they buy and roast the beans, ship them to the stores, produce, and sell the coffee. They may face difficulties or have to raise the price of their coffee if the cost of raw beans increases, or there is a decrease in available labor. The second issue is that they are centralized around controlling all steps of the distribution process, entering into joint ventures which may lead to quality control issues in locations. Another issue is the ability for growth. Starbucks will continue to grow in their core business, but the more they spread into international and joint ventures they will face increased quality control problems. _3.5 POLITICAL AND LEGAL FACTORS_ The Los Angeles city council was considering an ordinance that would require licensing of coffeehouses open past midnight. This demonstrates how government exertion can prove unprofitable for the business. Furthermore, anti-trust laws might prevent Starbucks from future expansions, since the company is not owned locally as with other franchisers. Other human-rights activists or organizations can potentially voice their concerns about the business’s process, such as how the leaflets concerning under-paid Guatemalan eventually forces Starbucks to establish several codes for treatments of its foreign subcontractors. _SOCIAL CULTURAL FACTORS_ Nationalism and cultural differences may result in recurrent problems on resource availability, product quality consistency and costs, which effect adversely to foreign operations. For instance, due to its population and potential of growth, China represents a grate opportunity of market. In the past, coffee was considered as a Western bourgeois commodity in China and people are used to have tea instead. Coffee doesn’t go well with Chinese food and culture as well. Until recently, the market research shows the country’s coffee drinking has doubled in the past four years. (www.marketwatch.com/news) Nevertheless, it still only amounts to about one cup per person per annum and the brand typically is instant Nescafe. Starbucks strives to create a unique culture with a passionate interest in changing a simple commodity into an addictive gourmet delicacy and meet  individual market wants and needs without compromising Starbucks’s brand image and culture of the company. STRATEGY RECOMMENDATIONS Starbucks’s competence in the style of stores and creative coffee drinks has propelled it to the front among coffee retailers. Starbucks is not just stands for a cup of fresh and nice coffee. Starbucks is about the passion for the soul of people, quality product, excellent customer service and the experience and understanding of the culture of coffee. In the following paragraphs, we are going to analysis the 4Ps (i.e. Product, Price, Place and Promotion) of Starbucks, followed by appropriate marketing strategic recommendations. _PRODUCT_ Premium Product Strategy Starbucks has been committed to sourcing the highest quality coffees around the world. It only purchases coffees that have been grown and processed by suppliers who meet strict environmental, social, economic, and quality standards. Starbucks is well-known for its exceptionally high quality coffees, care in selection, and expertise in roast (www.starbucks.com). Broad Product Differentiation Depending upon competence and innovation, Starbucks establishes its long lasting and profitable competitive advantages by broadly differentiating its coffee and coffee related products. Brand Image Starbucks combines its merchandizing strategy with its marketing programs to create and reinforce a distinctive brand image for its coffees. The company’s brand image strategy is reflected in its product mix, producing,  and sales and educational materials. What Starbucks stands for is a good cup of fresh coffee and the recognized brand worldwide. Recommendations: It is undeniable that Starbucks has a competitive advantage when it comes to quality, especially when compared to other generic coffee commodity. However, in terms of convenience, despite arduous efforts to establish Starbucks at every corner, there are still more supermarkets than there are Starbucks bars. Realizing the potential for this convenience sector of the coffee market, Starbucks should actively pursuing substitutes that compete in these areas, for example a pre-packaged drinks or offer tea in its shops as a preemptive measure to fight off any teahouse looking to steal away the coffee drinkers. Sometime Asia can be mistakenly seen as one culture by outsiders. It can be true somehow, yet to be successful in the region. The countries in Asia are totally different when it comes to culture, value, religion, tastes etc. Many Asians prefer for tea especially in China, a county of devoted tea drinkers who do not take readily to the taste of coffee. Starbucks should set different strategies and approaches for each market to make Starbucks’s experience to be part of the culture. To meet local tastes or preferences, Starbucks can act local, for example, by introducing alcoholic beverage fro special happy hour set in some countries or region. Traditionally Korea and China are huge alcohol consuming culture as well as coffee. High margin of beer, wine or cocktail may help Strarbucks match local tastes and preferences, most importantly, can boost its revenue. _PLACE_ Site Selection Starbucks stores are normally gathered in high-traffic, high visibility locations. It takes more than just location to be successful. Attracting  customers to Starbucks happens by providing high quality coffee and creating inviting, comfortable places that are conveniently located. These places should be those that add to the spirit of each community. Store Expansion Starbucks expands its stores by entering new markets wherever the opportunity exists to become the leading specialty coffee retailer. By the year 2006, its current location totals 12,440 worldwide (www.starbucks.com) Recommendation From past experiences, customer loyalties cannot be stretched or transferred to a new product or channel in a short time. Starbucks should expect a gradually change on its customers’ purchasing power and habits. Eventually, the Internet may reconfigure how customers think of mass-market brands. But that shift will take years to unfold and company leaders need to manager the transition with great skills. Therefore, Starbucks needs to make some change on its current e-commerce strategy. First, it may add more value to its value chain by expending its website function as a communication tool to link its stakeholders such as customers, suppliers, management and employees. Second, consolidate the public relation function. Starbucks.com is not only a window for online business, but also a window for building the company’s image and reputation. Third, keep online business on core products but maintain the products diversification as a long-term strategy, and implement it by gradually introducing new products one at a time. Last, to strategic ally with .com companies to expend its selling channels. Starbucks can setup online chat room to facilitate communication among its stakeholders. It may also create free email accounts to further spread its fame and consolidate customers’ loyalty. In addition, it can gradually add indirect coffee related products into its online sales collection, such as coffee machine. It may also want to introduce some online coffee tour package to provide cheap travel tours or hotel accommodation. In order to increase sales, Starbucks may also ally with .com companies to promote its  products. For example, to sign a sell contract with yahoo.com to carry Starbucks’ products. _PROMOTION_ Starbucks doesn’t have much conventional advertising because it found that there is too much competition for consumers’ attention in TV, radio and print media. Starbucks usually picks one or two charities or events that reach the community it serves. This will inspire people inside and outside the company and reinforce the company’s value and image. Starbucks integrates its corporate culture with its surroundings. At all levels of the Company, Starbucks partners strive to be good neighbors and active contributors in the communities where they live and work. It’s part of the Starbucks culture. It is the goal of Starbucks to involve partners as decision-makers, volunteers, and leaders in the initiatives they support. Recommendation To be a real global company, Starbucks can participate in or support local events, helping education in developing countries or community activities so that it can enhance its public relationship with those international markets. In most Asian markets, once it is perceived as a true partner or caretaker, its growth strategy might work just as in US market. _PRICE_ Best value offering By pricing its coffee competitively with the prevailing high-end coffee prices, Starbucks represents an attractive combination of price, features, high quality, good service and other attributes customers find attractive. Recommendation The fact that Starbucks prides itself in customer service, providing the â€Å"Starbucks experience† for the customer, means that the business is mainly customer-oriented, and thus translates to a strong customer’s power. Nonetheless, the greater the importance of the product’s quality or services to the customers, as is the case with coffees, there is little extent to the buyers’ price sensitivity. This indicates that as long as Starbucks maintains quality products and superb customer-service, individual consumers are unlikely to be able to exert their buying powers. Therefore, it’s good for Starbucks to maintain its prevailing high-end coffee prices. CONCLUSION It is no doubt that Starbucks is one of the most successful company in the world. They used a simply strategy, â€Å"connecting links between treating employees with dignity and respect and producing a good product and services.† That was the major factors that differentiate Starbucks from others and bring the successful to Starbucks. The future of Starbucks, which is in a fast-growth phase, is apparently to be successful and promising. However, those keys of success may not be applicable to tomorrow’s environment and in global market. Defending and growing a competitive position requires firmly built strategies based on its unique, valuable and leading capabilities and resources, rather than the products and services themselves, proactively responding to ever changing internal and eternal environment to keep fending off its competitors. Although currently there are no formidable competitors for Starbucks leadership in both international and domestic markets, it should not take it for granted for good. Tomorrow’s destiny of Starbucks should depend on its strategic capability to preserve and sustain its strengths, offset weaknesses, avoid threats and capitalize on opportunities. If Starbucks would correctly identify and deal with the issues under current and near future circumstances, it could remain excited about further growth and continues to be prosperous. List of References http://www.starbucks.com/aboutus/investor.asp http://geography.about.com/library/cia/blcusa.htm (CIA World Factbook) http://www.marketwatch.com/news Sandhusen, Richard, 1994, Global Marketing, Hauppauge, New York. Cateora, Philip R., 1996, International Marketing, Irwin, Chicago. Peter J. Buckley, Fred Burton and Hafiz Mirza, 1998, The Strategy and organization of international business, Macmillan Press, New York. Masaaki Kotabe, Kristiaan Helsen, 1998, Global marketing management, John Wiley, New York. Bryan Lowes, Christopher Pass and Stuart Sanderson, 1994, Companies and markets, Oxford, UK. Starbucks Annual Report 2006 (2006). Starbucks Annual Report. Seattle,WA., Starbucks Coffee Company.